BEVERLY HILLS, Calif., Dec. 7, 2021 /PRNewswire/ — Beverly Hills Conference & Visitors Bureau (BHCVB) pronounces the debut of its first-ever Content material Collective – a bunch of creators with a broad vary of pursuits who will develop ‘removed from bizarre’ content material showcasing the world-class vacation spot in new and provoking methods. The Content material Collective is an extension of Far From Ordinary, an lively marketing campaign launched by BHCVB in August 2021 that celebrates the individuality of Beverly Hills with playful artistic that nods to the Metropolis’s evolving luxurious viewers.
Comprising a gifted group of content material creators throughout social media platforms, the Content material Collective will produce unique movies and movies that give a recent perspective of what Beverly Hills has to supply by 4 distinct lenses: wellness, style, artwork and delicacies. Every brief movie uncovers hidden gems and experiences in Beverly Hills, in addition to a number of the vacation spot’s most sought-after landmarks. The primary collection options design blogger William Taylor-Willis and debuts on December 7 on Fb (@VisitBeverlyHills) at the side of comparable content material created for Instagram, Pinterest and Twitter.
“The Beverly Hills expertise goes past purchasing on Rodeo Drive,” stated Julie Wagner, CEO of BHCVB. “Via our new ‘Removed from Bizarre’ Content material Collective, we invite a group of home and worldwide guests to expertise Beverly Hills in ways in which problem conventional perceptions of wellbeing, style, artwork and superb eating. The collective additionally introduces the Metropolis to an rising youthful demographic in search of a novel metropolis expertise, taking us past the bizarre expectations and views of Beverly Hills.”
William, also referred to as @brightbazaar on Instagram, constructed an aspirational profile round his ardour for inventive design and interiors. As somebody who isn’t afraid of colour, Will brings a daring and playful tone to the Content material Collective with an attractive three-part collection. Will’s journey begins by choosing outfits for numerous adventures that await him in Beverly Hills, adopted by his arrival expertise on the newly renovated Maybourne Beverly Hills, and a last video showcasing all of the Metropolis has to supply from stunning gardens and public artwork to purchasing and dinner al fresco.
Earlier this 12 months, BHCVB collaborated with Monocle and Condé Nast Traveller UK to create movie content material that provides a unique view of the Metropolis by the eyes of gifted creators. As a part of its ongoing mission to enchantment to an evolving luxurious viewers, the Content material Collective underscores the vacation spot’s relevance amongst a brand new era of customers who more and more worth wealthy cultural experiences within the locations that they go to.
For over 100 years, Beverly Hills has enticed thousands and thousands of world vacationers to its iconic motels, outlets, eating places, and cultural sights. As we speak, these seeking to discover an unimaginable vacation spot are coming into a brand new period of high-end consumerism with a give attention to digital connections and environmentally and morally aware decisions. As a number one luxurious vacation spot, Beverly Hills continues to take progressive approaches to embrace this subsequent era of luxurious customers by sharing content material and experiences that resonate.
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About Beverly Hills
Beverly Hills, a premier journey vacation spot, is centrally positioned in larger Los Angeles with stunning climate year-round, five-star resort lodging, very good eating from a number of the largest culinary names on the earth, and unrivalled purchasing. The Metropolis can also be recognized worldwide for its grand mansions, multitude of artwork and structure, spas and salons, and distinctive walkability. Study extra at LoveBeverlyHills.com or on Facebook, Twitter, Instagram and Pinterest.
SOURCE Beverly Hills Convention & Guests Bureau
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