Priceline’s latest built-in marketing campaign, launching right now, is waking vacationers from their “dreamscrolling” and exhibiting them that their bucket-list holidays are nearer than they assume. This marketing campaign is rooted in a strong realization that Individuals are spending hours “dreamscrolling,” the fashionable behavior of endlessly looking journey content material with out ever really reserving the journey. Priceline’s new marketing campaign is designed to encourage younger vacationers to get off their telephones and take the real-life journeys they’re dreaming of.
In a 2024 survey commissioned by Priceline, over half of Millennial and Gen Z customers stated they dream about trip plans each week, but obstacles like value and complexity maintain them again. With Priceline’s thousands and thousands of offers, vacationers could make that dream journey occur – whether or not it’s catching a buzzer-beater shot dwell or lastly reserving that bucket listing trip.
Cease Scrolling and Ebook It with Priceline: New Advert Marketing campaign That includes Kaley Cuoco
To assist fight the dreamscrolling phenomena, the marketing campaign, starring Kaley Cuoco, is all about waking vacationers from their daydreams to point out them that their bucket-list journeys are inside attain. Every advert options an individual who’s misplaced in a pink-cloud world fantasizing about their good getaway. All of a sudden, a whimsical journey guru, performed by Cuoco, disrupts their dream and encourages them to cease dreaming a few journey and begin reserving with Priceline.
“I like being a part of Priceline’s mission to assist flip their dream journeys right into a actuality,” stated Kaley Cuoco. “This marketing campaign is all about reminding vacationers that their ‘joyful place’ is nearer than they assume — it’s only a flight, a resort, a deal away. I hope it conjures up everybody to lastly take the journey they’ve at all times wished.”
The marketing campaign suggestions off with a basketball-themed spot premiering this week. Within the advert, a passionate fan goals of himself in a stadium watching his favourite group compete to win all of it, solely to be jolted awake when Cuoco – floating inside a spinning basketball – reminds him that with Priceline’s unbeatable offers, he can lastly expertise the thrill in actual life.
“Journey has the ability to show goals into actuality, and with Priceline, that actuality is extra accessible than ever,” stated Lesley Klein, SVP, Technique and Model Advertising and marketing at Priceline. “This marketing campaign is all about breaking down the obstacles that hold folks on the sidelines – whether or not that’s price, hesitation, or simply the sensation that journey is out of attain. By delivering unbeatable offers and thrilling partnerships, we’re making it simpler than ever for vacationers to cease dreaming and begin going.”
‘Buzzer Beater’ Offers: Restricted-Time Affords for Basketball Followers1
Simply in time for the peak of the faculty basketball season, the built-in marketing campaign continues with ‘Buzzer Beater’ offers, providing large financial savings for the most important match of the season. These first-of-their-kind provides present ‘buzzer-beater’ reductions for followers trying to catch the motion dwell as their favourite groups advance to the ultimate brackets. Followers can rating offers on resorts within the Males’s and Girls’s match host cities for a restricted time earlier than every spherical, from March 25 to April 6, together with:
- High 16: save 10% on choose resorts in:
- Males’s Event: Newark, NJ & San Francisco, CA
- Girls’s Event: Birmingham, AL & Spokane, WA
- Quarter-Finals: save 15% on choose resorts in:
- Males’s Event: Atlanta, GA & Indianapolis, IN
- Girls’s Event: Birmingham, AL & Spokane, WA
- Semi-Finals: save $125 on choose resorts in:
- Males’s Event: San Antonio, TX
- Girls’s Event: Tampa, FL
- Championships: save $250 on choose resorts in:
- Males’s Event: San Antonio, TX
- Girls’s Event: Tampa, FL
Unlock Priceline’s ‘Buzzer Beater’ offers here.
To up the ante much more, on March 1st Priceline will improve clients with .edu electronic mail addresses to VIP Gold standing for the rest of 2025. This upgraded loyalty standing will unlock much more unique journey reductions so college students and educators can hit the highway and cheer on their colleges this March.
Priceline and DraftKings Workforce Up for a First-Ever Dynamic Bracket Problem
The insanity continues as Priceline and DraftKings group as much as host the “Dream It, Ebook It Bracket” surrounding the Males’s Faculty Basketball Event. The problem will embody one free-to-play bracket with a spin: every match-up will function a first-of-its-kind dynamic customized rollover showcasing actual Priceline resort offers for every host metropolis. Gamers will rating factors primarily based on what number of right profitable groups they picked by way of the match for a shot at a $50,000 money prize (that’s a variety of dream journeys!). To create your bracket and play without spending a dime, go to the entry web page on the DraftKings web site or app from March 16 by way of March 20. Age and eligibility restrictions apply. Void the place prohibited. See phrases at www.draftkings.com/priceline.
Along with the interactive bracket and Buzzer Beater Offers, touring basketball followers can profit from their journeys to the match cities with Priceline’s game-day itineraries. Featured throughout SB Nation and Thrillist, every itinerary is a curation of distinctive native suggestions for sports activities followers wherever the video games are taking place. These complete metropolis guides will present every part they should know to increase their game-day expertise right into a fan’s dream journey.
A Multi-Faceted Marketing campaign to Encourage your Subsequent Bucket-Checklist Trip
The primary advert might be seen here, with a number of spots rolling out within the coming months.
The marketing campaign will run throughout broadcast, digital, and social media with in depth takeovers throughout Meta, TikTok, YouTube, SB Nation, Direct TV, Peacock and extra. Further launch components embody an influencer marketing campaign, and audio and podcast advertisements. The built-in marketing campaign will proceed to construct all year long with social content material designed to entertain, interact and encourage extra journey.
For extra data and to e-book your subsequent trip, go to Priceline or obtain the Priceline app.
About Priceline
Priceline, a part of Reserving Holdings Inc. [NASDAQ: BKNG], has been a pacesetter in on-line journey for twenty-five years. Priceline’s proprietary offers know-how pairs negotiation with innovation to research billions of information factors to generate deep reductions for patrons they’ll’t discover anyplace else. Vacationers have entry to thousands and thousands of resorts, flights, various lodging, rental automobiles, cruises, trip packages and experiences from trusted manufacturers in over 116 international locations world wide, 24/7 customer support and incremental financial savings when changing into a Priceline VIP. By making inexpensive journey inside attain for all, Priceline helps thousands and thousands of consumers every year be there for the moments that matter to them. As a result of the place your joyful place meets your joyful value, that place is Priceline.
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1 Priceline and Buzzer Beater Offers usually are not affiliated with the NCAA
