The Ritz-Carlton Yacht Collection has a brand new international model marketing campaign: “Not like the Relaxation.” This distinguished marketing campaign celebrates the transformative energy of journey whereas inviting discerning vacationers to find a brand new commonplace of unparalleled hospitality and bespoke choices at sea.
Each voyage with The Ritz-Carlton Yacht Assortment is crafted to transcend the bizarre, creating moments that stir the soul and go away an enduring impression. “Not like the Relaxation” illustrates the model’s dedication to curating voyages that encourage curiosity, foster real connections, and unlock life’s most significant moments. Rooted within the perception that no two voyages or vacationers are alike, the marketing campaign highlights the enriching nature of journey by way of The Ritz-Carlton Yacht Assortment’s distinctive mix of customized service, curated itineraries, and immersive cultural experiences.
“On the coronary heart of The Ritz-Carlton Yacht Assortment is a imaginative and prescient to create really extraordinary experiences that evoke surprise and enrich the traveler’s journey,” mentioned Ernesto Fara, President and Chief Monetary Officer of The Ritz-Carlton Yacht Assortment. “Not like the Relaxation” embodies this philosophy, the place discovery, connection, and personalization converge to create unforgettable moments that linger lengthy after the voyage ends. As this marketing campaign superbly captures, journey is a deeply private and inspirational journey, with boundless prospects amplified on each voyage with The Ritz-Carlton Yacht Assortment.”
With cinematic visuals and a lyrical narrative, the marketing campaign portrays beautiful moments that outline life aboard The Ritz-Carlton Yacht Assortment and invitations friends to discover the world with curiosity and intention. By highlighting the emotional and experiential dimensions of journey, the marketing campaign resonates with trendy luxurious explorers who search not only a voyage, however a deeper connection to the world and themselves. “Not like the Relaxation” spotlights the sudden and customized parts of The Ritz-Carlton Yacht Assortment, attracting vacationers who might have by no means thought-about a voyage at sea earlier than—providing an expertise that feels tailored reasonably than conventional. From intuitive and heartfelt service that anticipates each have to culinary gems and pure wonders in off-the-beaten path locations, The Ritz-Carlton Yacht Assortment crafts uniquely memorable journeys for every visitor with tailor-made experiences that ignite the creativeness and go away lasting impressions.
“Our friends strategy journey as a quest for discovery and genuine connection—searching for to discover the world’s most charming locations in a novel approach whereas embracing transformative experiences that awaken the spirit and encourage surprise,” mentioned Gaby Aiguesvives, Chief Advertising and marketing Officer of The Ritz-Carlton Yacht Assortment. “The ‘Not like the Relaxation’ marketing campaign invitations vacationers to embark on a voyage that defies the standard, leaving an indelible mark on the soul.”
For the reason that unveiling of Evrima in October 2022 and Ilma in September 2024, The Ritz-Carlton Yacht Assortment has redefined the chances of luxurious hospitality. With the extremely anticipated launch of its third superyacht Luminara in July 2025, “Not like the Relaxation” serves because the artistic expression of the model’s evolution and its continued progress within the ultra-luxury house. With the shut of the primary quarter, The Ritz-Carlton Yacht Assortment celebrates its strongest “WAVE season” reserving efficiency within the firm’s historical past, additional solidifying its place out there. Because the model expands its fleet and locations, together with thrilling itineraries launching quickly in Asia and Alaska, “Not like the Relaxation” underscores The Ritz-Carlton Yacht Assortment as an ever-expanding platform for significant exploration and inimitable discoveries.
To study extra in regards to the “Not like the Relaxation” marketing campaign and discover upcoming voyages, go to ritzcarltonyachtcollection.com.
ABOUT THE RITZ-CARLTON YACHT COLLECTION
The Ritz-Carlton Yacht Assortment redefines luxurious at sea, seamlessly mixing the legendary service and refined facilities of The Ritz-Carlton® with the liberty and magnificence of yachting. Providing bespoke voyages throughout the Mediterranean, Northern Europe, the Caribbean, Asia, and Alaska, the gathering gives unique entry to sought-after and hidden locations, paired with serene lodging, unparalleled onboard experiences, and curated excursions ashore that ignite curiosity and discovery at each flip.
The gathering’s inaugural yacht, Evrima, launched in October 2022, measures 624 toes and options 149 ethereal suites with personal ocean-view terraces, accommodating as much as 298 friends in an intimate and chic ambiance. Ilma, the second superyacht, debuted in September 2024, spanning 790 toes and showcasing 224 spacious, light-filled lodging for as much as 448 friends, cultivating a rare expertise on the water. Luminara, slated to debut in July 2025, will proceed this legacy, introducing new itineraries to each iconic cities and secluded harbors.
Every yacht displays modern craftsmanship and meticulous consideration to element, boasting among the highest employee-to-guest and space-to-guest ratios at sea. Friends get pleasure from extremely customized service, world-class eating, The Ritz-Carlton Spa®, a signature marina connecting them on to the ocean, and an environment of relaxed sophistication, fostering connection all through the journey. Personal constitution choices are additionally obtainable for totally tailor-made and unforgettable moments at sea. For extra info, please go to ritzcarltonyachtcollection.com.
