Are future generations prone to shedding valuable childhood reminiscences? In line with new analysis by luxurious British cruise line Cunard, the digital age is making a generational hole in our collective historical past. In response to this, Cunard is looking upon the general public to assist protect these valuable moments in a brand new bodily exhibition curated by famend British photographer Mary McCartney to mark 185 years of ocean journey.
A brand new worldwide research revealed a staggering 265 billion1 pictures are taken yearly throughout the UK and the U.S. and plenty of of these stay unseen and unshared, buried in digital units. With smartphones now liable for capturing 97% of all photographs, solely 3% of individuals retailer their cherished reminiscences in printed albums.
This reliance on digital storage may create a generational reminiscence hole – 72% imagine that with out printed photographs, future generations’ reminiscences might be misplaced. Moreover, solely half (51%) of adults are assured that their photographs shall be accessible in 50 years’ time!
The findings additionally highlighted an absence of planning round preservation. Whereas three in 4 adults (75%) plan to protect and share photographs of their youngsters or younger kinfolk, some don’t. The principle purpose for that is they haven’t thought of it but (38%), or they imagine there may be perceived lack of curiosity within the photographs (33%).
This pattern threatens to impression the historic footprint and shareable legacy that bodily photographs and albums as soon as offered. Particularly as over half of adults (53%) admit to being pressured to delete their photographs as a result of they ran out of storage or misplaced photographs as a result of their cellphone broke (39%). In consequence, numerous tales and nostalgic reminiscences are prone to being misplaced without end.
To treatment this, Cunard is inviting company, workers, and celebrities to share their unforgettable pictures from on board its ships. These contributions will type a part of the ‘Sea of Glamour’ exhibition, set to debut at Liverpool’s well-known Liver Constructing in Might.
The exhibition will characteristic a shocking assortment of photographs of Hollywood icons, musicians, politicians, and royalty from the Cunard archives, alongside newly curated pictures from the general public to type a timeline of iconic moments that may immerse guests within the magic of almost two centuries of transatlantic journey.
Mary McCartney will take the ultimate {photograph} for the exhibition herself, capturing a portrait of Queen Anne’s Icons in Liverpool on the day it opens. This distinctive picture will provide a recent, charming perspective on Cunard’s iconic hyperlink to Liverpool.
Siân Wilks, Cunard Archivist on the College of Liverpool Library, stated: “As a singular useful resource that captures Cunard’s unrivalled 185-year historical past, the Cunard archive is an unimaginable assortment that’s accessible to all. It’s thrilling to see how right now’s occasions will form the Cunard archive of the long run and seize the tales of these related to the model”.
Katie McAlister, President of Cunard, emphasised the significance of this initiative: “For 185 years, our ships have been on the coronary heart of unforgettable moments for hundreds of thousands of company and crew. This can be a probability to have fun these reminiscences and the tales they inform. By sharing your experiences, you’ll assist Mary McCartney create one thing really distinctive—an exhibition that brings Cunard’s unimaginable historical past to life for everybody to take pleasure in.”
The ‘Sea of Glamour’ will change into a world exhibition, set to journey the world on board the Cunard fleet to have fun the 185th Anniversary.
To learn how your cherished reminiscences on board a Cunard ship may change into a part of the model’s iconic historical past, go to www.cunard.com/seaofglamour and submit your favorite reminiscences to [email protected] by Sunday March 9, 2025.
For extra details about Cunard or to e book a voyage, contact your Journey Advisor, name Cunard at 1-800-728-6273, or go to www.cunard.com.
For Journey Advisors concerned with additional info, please contact your Enterprise Growth Supervisor, go to OneSourceCruises.com, or name Cunard at 1-800-528-6273.
About Cunard
Cunard is a luxurious British cruise line, famend for creating unforgettable experiences all over the world. Cunard has been a number one operator of passenger ships since 1840, and this yr celebrates an unimaginable 185 years of operation. 2025 is a momentous yr in Cunard’s historical past, which shall be marked with a number of iconic land-based occasions and particular Occasion Voyages. The Cunard expertise is constructed on superb eating, hand-selected leisure, and excellent White Star service. From a partnership with a two-Michelin starred chef, to inspiring visitor audio system, to world class theatre productions, each element has been meticulously crafted to make the expertise unforgettable. A pioneer in transatlantic journeys and spherical world voyages, locations sailed to additionally embrace Europe, the Caribbean, Alaska, the Far East and Australia.
There are presently 4 Cunard ships, Queen Mary 2, Queen Elizabeth, Queen Victoria and new ship, Queen Anne, which entered service in Might 2024. This funding is a part of the corporate’s bold plans for the way forward for Cunard globally, with the model now boasting 4 ships in simultaneous service for the primary time since 1999. Cunard is predicated at Carnival Home in Southampton and has been owned since 1998 by Carnival Company & plc. www.cunard.com (NYSE/LSE: CCL; NYSE:CUK).
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