MSC Cruises Turns into the First Official International Rights Accomplice of the Knicks Group
Knicks and MSC Cruises will Accomplice on a Sustainability Program to Assist Ocean Conservation
NEW YORK, Jan. 18, 2023 /PRNewswire/ — Madison Sq. Backyard Sports activities Corp. (NYSE: MSGS) introduced at present a multi-year advertising partnership with MSC Cruises, naming one of many world’s largest cruise manufacturers the Official Cruise Line Accomplice of the New York Knicks. By means of the partnership, MSC Cruises will obtain vital model promotion throughout all Knicks video games at The Backyard together with LED Signage and Digital On-Court docket Signage. MSC Cruises may also function the Presenting Accomplice of the Knicks in-game T-Shirt Toss.
Because the Knicks first international rights advertising accomplice, the group will work with MSC Cruises to create new activations in abroad markets, which might embody Italy, Germany, England and Brazil. They’ll work collectively to supply distinctive content material and model promotion to proceed rising the sport of basketball.
“MSC Cruises is likely one of the world’s top-rated up to date cruise strains with an extended historical past of placing their prospects first, a worth that MSG Sports activities lives by each day, making them a incredible addition to our illustrious group of promoting companions,” stated David Hopkinson, President & COO, Madison Sq. Backyard Sports activities Corp. “This partnership may also make MSC Cruises our first-ever international rights advertising accomplice. MSC Cruises might be concerned throughout the Knicks group throughout digital channels and fan activations and can present once-in-a-lifetime experiences for our unimaginable Jr. Knicks program.”
“Our partnership with MSG and the New York Knicks is symbolic of our general dedication to New York Metropolis with the upcoming launch of year-round cruises from the Brooklyn Cruise Terminal onboard MSC Meraviglia,” stated Rubén A. Rodríguez, President, MSC Cruises USA. “At MSC Cruises, we’re targeted on bettering the communities we serve by supporting households and furthering sustainability efforts. MSG and the Knicks share these priorities, and we’re thrilled to be combining our efforts proper right here in New York Metropolis, in addition to all through the greater than 40 international locations that make up our international itineraries.”
Collectively, the Knicks and MSC Cruises will accomplice on a sustainability initiative which is able to present a donation to an Ocean Conservation Trigger for each three-pointer made by the Knicks this season. All year long, GardenVision and Knicks Digital Channels will run options about this system and supply updates on the quantity donated to that time limit.
This spring, the Knicks will host a Jr. Knicks clinic on the basketball courtroom aboard MSC Meraviglia throughout her inaugural name on the Brooklyn Cruise Terminal. Contributors within the clinic will participate in basketball drills, expertise and coaching in addition to play video games run by the Jr. Knicks teaching workers. Contributors may also have the chance to satisfy with Knicks alumni and obtain branded giveaways from the Knicks and MSC Cruises.
Along with the partnership with the Knicks, MSC Cruises may also come on board because the Official Cruise Line Accomplice for the Westchester Knicks and Knicks Gaming, which incorporates LED signage for all Westchester Knicks residence video games and digital on-court signage for all Knicks Gaming residence video games. Lastly, MSC Cruises might be displayed on the digital boards exterior of Madison Sq. Backyard, that are seen to the thousands and thousands of people that stroll by The Backyard each day.
About Madison Sq. Backyard Sports activities Corp.
Madison Sq. Backyard Sports activities Corp. (MSG Sports activities) is a number one skilled sports activities firm, with a set of property that features: the New York Knicks (NBA) and the New York Rangers (NHL); two growth league groups – the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and esports groups by Counter Logic Gaming, a North American esports group, and Knicks Gaming, an NBA 2K League franchise. MSG Sports activities additionally operates two skilled sports activities crew efficiency facilities – the MSG Coaching Heart in Greenburgh, NY and the CLG Efficiency Heart in Los Angeles, CA. Extra data is offered at www.msgsports.com.
About MSC Cruises
MSC Cruises is the world’s third largest cruise model in addition to the market chief in Europe, South America, the Gulf area and Southern Africa. It’s also the quickest rising international cruise model with a robust presence within the Caribbean, North America and the Far East markets.
Headquartered in Geneva, Switzerland, MSC Cruises is likely one of the two manufacturers that sit throughout the Cruise Division of MSC Group, the world’s main and privately held transport and logistics conglomerate with over 300 years of maritime heritage. MSC Cruises – the up to date model – has a contemporary fleet of 21 vessels mixed with a sizeable future international funding portfolio of recent vessels, terminals and different property. The fleet is projected to develop to 23 cruise ships by 2025, with choices for six extra vessel orders in place by 2030.
MSC Cruises presents its friends an enriching, immersive and secure cruise expertise impressed by the Firm’s European heritage, the place they’ll get pleasure from worldwide eating, world-class leisure, award-winning household packages, and the very newest user-friendly know-how on board. To study extra about MSC Cruises’ itineraries and expertise on board its ships, click here.
The road’s primary precedence has at all times been the well being and security of its friends and crew, in addition to the communities on the locations its ships serve. In August 2020, MSC Cruises applied a brand new complete and sturdy well being and security protocol to turn out to be the primary main line to return to sea. To study extra about MSC Cruises’ well being & security protocol, click here.
MSC Cruises has lengthy been dedicated to environmental stewardship, with a long-term purpose to attain internet zero emissions for its operations by 2050. The Firm can be a big investor in next-generation environmental marine applied sciences, with the target to help their accelerated growth and availability industry-wide. To study extra in regards to the Firm’s environmental dedication, click here.
Lastly, to study extra in regards to the MSC Basis, MSC Group’s personal automobile to steer, focus and advance its conservation, humanitarian and cultural commitments, click here.
MEDIA CONTACTS:
Madison Sq. Backyard Sports activities:
Ryan Watson
[email protected]
MSC Cruises
[email protected]
SOURCE MSG SPORTS, LLC
