Virgin Voyages has named Isis Ruiz as its chief development officer, reporting to President Nirmal Saverimuttu.
Ruiz joins Virgin from American Queen Voyages, the place she served as chief commercial officer since April 2022.
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Ruiz is tasked with serving to “supercharge” Virgin’s development actions and “taking the model to the following stage” in 2023 as two extra ships – Resilient Woman and Sensible Woman – be a part of the fleet.
Ruiz’ staff focuses on the principle development enterprise actions, together with development technique, efficiency and analytics, paid media, acquisition electronic mail, ecommerce, the journey accomplice portal and the loyalty program.
“Having somebody of Isis’s caliber be a part of us on this journey is thrilling as she brings an unbelievable depth of expertise together with her that may assist us evolve to the following section of our development plans,” Saverimuttu mentioned. “Isis is an ideal match for our enterprise and tradition, and we’re wanting ahead to her serving to us obtain our bold targets.”
Added Ruiz: “Having admired the Virgin Voyages model for a very long time, I couldn’t be extra delighted to be becoming a member of the enterprise at this pivotal time. I’m energized by their dedication to delivering irresistible holidays for his or her sailors and making a tradition that allows crew to ship epic experiences. Better of all, we’re simply getting began.”
Earlier than American Queen, Ruiz spent eleven-plus years at Norwegian Cruise Line, the place she served because the chief advertising officer. In that place she led a staff of 150-plus to develop plans to drive demand and develop market share globally. Because the model’s first international CMO, she led the technique for branding, shopper promoting, partnerships, promotions, product, digital and ecommerce efforts.
Earlier than becoming a member of NCL, Ruiz spent six years at Carnival Cruise Line engaged on commerce advertising capabilities and launching applications to drive development by third social gathering distribution (B2B2C) channels.
