Scenic Group has appointed Ken Muskat, a extremely regarded and skilled cruise line government, as managing director of Scenic Group USA.
Muskat will be part of the U.S. administration staff on December 12 within the Hollywood, Florida workplace and can report on to Anna Wolfsteiner, international chief of gross sales and advertising.
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Muskat involves Scenic Group USA with greater than 25 years of cruise {industry} administration expertise with main journey manufacturers, most lately serving as government vice chairman and chief working officer for MSC Cruises (USA), CEO of SkySea Cruise Line in Shanghai, China, and 18 years in quite a lot of management roles at Royal Caribbean Worldwide.
“With the thrilling progress of Scenic Group, the U.S. market is a key strategic marketplace for our firm’s success,” Wolfsteiner stated. “Ken’s expertise and experience in growing groups, forging sturdy relationships with the commerce distribution, and constructing model consciousness will guarantee we drive demand from our valued journey advisors and shoppers for our ocean and river manufacturers. We’re excited to welcome Ken to the Scenic Group household throughout this time of progress for our firm and robust return of the cruise {industry}.”
Because the managing director-USA for Scenic Luxury Cruises & Tours and Emerald Cruises, Muskat can be accountable for the oversight and growth of the U.S. market with concentrate on gross sales, advertising, finance, income administration and phone middle. He’ll lead progress efforts throughout the luxurious commerce distribution within the U.S., Mexico, Central and South America and proceed to construct model consciousness and demand for Scenic Group’s rising household of luxurious ocean yachts and luxurious river cruise ships.
With two new ocean yachts being delivered in 2023, high priorities for Muskat will embody constructing demand by means of gross sales and advertising efforts by making certain the gross sales drive and commerce distribution have the very best instruments to market and promote Scenic and Emerald in addition to offering excellent service within the firm’s contact middle. He will be reached at [email protected].
“I’m past excited to start this subsequent chapter in my profession with Scenic Group,” Muskat stated. “I’ve wished to broaden into the posh ocean, expedition and river cruise trip phase, and I can not consider two higher manufacturers to do that with than Scenic Luxurious Cruise & Excursions and Emerald Cruises. Having now personally skilled the industry-leading trip product offered on Scenic Eclipse, I’m sure there’s large alternative to construct model consciousness and vital demand among the many commerce distribution and shoppers within the U.S. market in addition to Mexico, Central and South America.”
Muskat has additionally been concerned on the {industry} degree, serving two years because the chairman of CLIA’s Commerce Relations Committee.
Scenic Group, which incorporates Emerald Cruises, Scenic Luxurious Cruises & Excursions, and Mayflower Cruises & Excursions, has grown over its 36-year historical past to incorporate river and ocean cruises and land journeys in all seven continents. In 2019, Scenic launched Scenic Eclipse, a 228-guest ultra-luxury ship, and plans to ship a second yacht of the identical class, Scenic Eclipse II, in 2023.
Emerald Cruises has 9 branded Star-Ships providing river sailings throughout Europe and on the Mekong. In March 2022, the 100-guest luxurious yacht, Emerald Azzurra, was the primary oceangoing yacht to launch underneath the Emerald Cruises model, and can be adopted by a sister, Emerald Sakara, in 2023.
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