Luxurious cruise and tour operator Scenic Group, which incorporates Scenic Luxurious Cruises & Excursions, Emerald Cruises, Evergreen and Mayflower, has appointed dentsu X to handle its world digital media technique, planning and shopping for necessities following a aggressive pitch.
Scenic Group has grown over its 36-year historical past to incorporate award-winning river and ocean cruises and handcrafted land journeys that take visitors to lots of the world’s most fascinating locations overlaying all seven continents.
With speedy impact, Scenic Group has consolidated all its digital media with dentsu X throughout all its worldwide markets together with USA, Canada, Australia, New Zealand and all through Europe. As the brand new digital media company of file, dentsu x will springboard the worldwide transformation and progress of Scenic Group’s on-line presence and convey a streamlined expertise to its digital media providing around the globe.
Dentsu X within the UK is now liable for main world digital technique and efficiency activation, while native market groups will handle paid media. The scope of the account within the USA additionally extends to offline media together with TV and print.
Anna Wolfsteiner, chief gross sales and advertising officer, Scenic Group mentioned, “We’re a enterprise that’s constructed on delivering unforgettable experiences for our visitors and the subsequent step of our growth is to unfold the phrase as far and large as attainable as we search to interact with new audiences. Throughout our manufacturers we provide actions that transcend what’s in any other case out there elsewhere. We’ve got formidable plans for each Scenic and Emerald Cruises for 2023 and are positive the inventive expertise at dentsu X will convey these to life on-line.”
Beth Freedman, CEO dentsu X UK mentioned, “We’re excited that Scenic Group has chosen to accomplice with dentsu X. Our Expertise Past Publicity method is constructed on creating related and significant viewers experiences – to earn their consideration, drive motion and ship enterprise progress for our shoppers. That is underpinned by deep shopper perception and dentsu’s proprietary information and instruments which collectively will assist rework Scenic Group’s digital exercise at world scale.”
