The U.S. Virgin Islands (USVI) Division of Tourism will launch a daring new promotional marketing campaign this autumn, that includes new branding and orbiting a particular catchphrase, which is about to incorporate a social media blitz and a redesign of its official tourism website.
The U.S. Territory’s new publicity push will align throughout the board with the model’s contemporary tagline: “Naturally in Rhythm”, which goals to attraction to vacationers looking for an genuine, cultural expertise, quite specializing in extra conventional notions about tourism.
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Together with the relaunch of its tourism web site, USVI’s new marketing campaign will embrace print commercials, out-of-home promoting, in-person pop-up occasions, on-line giveaways and a social media influencer program. It additionally features a newly produced 30-second video that brings the brand new branding idea to life via immersive imagery and music that invokes the 5 senses that vacationers would use to discover the islands for themselves.
“Our new marketing campaign seeks to proceed to gasoline our exponential development as we emerge past the pandemic,” USVI Tourism Commissioner Joseph Boschulte mentioned in a press release. “Proportionally, we’re a frontrunner in tourism restoration each globally and within the Caribbean. We wish to remind guests that they’ll come once more to flee the stresses of metropolis existence and to ask newcomers to think about tasting our distinctive delicacies, laying on our powdery seashores, swimming in our pristine waters, and exploring our historic cobblestone streets and guarded nationwide parks. Our new branding and tagline, ‘Naturally in Rhythm”, is an invite to vacationers looking for authenticity to return and join with our folks and land.”
The USVI Division of Tourism division described its new advertising marketing campaign as, “Nationwide Geographic meets Vibe with a little bit of Glamour thrown in.” With a deal with cultural journey, it spotlights the true stars of the islands: their folks. Every of the territory’s three most important islands, St. Croix, St. John and St. Thomas, options its personal distinctive character and lifestyle.
The newly revamped USVI tourism web site now boasts a extra complete trip-planning functionality that highlights lodging, retail and eating choices, in addition to excursions and different sights that cater to the vacation spot’s guests. With enhanced performance and extra dynamic content material, the location additionally options new imagery that’s each fascinating and fully genuine to the islands.
“Our tourism advertising marketing campaign is designed to encourage guests to fall “naturally in rhythm” with the three islands’ various cultures and pure wonders,” Boschulte mentioned. “It speaks to vacationers in search of an genuine Caribbean expertise comprising meals, heritage, tradition and nature with out having to go away U.S. soil,” he continued. “Vacationers already know our islands for his or her unadorned magnificence, temperate climate, unparalleled seashores and turquoise waters. However we wish to faucet extra into our most valuable sources – our folks and tradition.”
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